After looking at the notMac Challenge, I have a inkling of why this particular challenge will never be taken. The challenge itself isn’t enough, the prestige of doing it might draw some eyes, but there is no future in it…other than a butt-load of support questions by idiots who install it wrong or do some half-ass job of setting up their own server. Now, if this was paired with a hosting service that would do the install and allow client software to connect to it, that might work, but it will cost you. The question you have to ask is, is it worth the work and maintenance for one individual or small company to put their time and effort into it and not get paid for it? What about embedded adverts? What about Apple? Anyone remember Sherlock? No? Obviously not, because Apple incorporated their technology and pushed them out of that particular part of the Apple software market. How about Konfabulator? Widgets ring a bell to anyone? Yea, Apple co-opted that too. Sure, Yahoo bought Konfabulator and there are still widgets being made for it, but with new widget-making software coming out in the Developer Tools and integration with Leopard, I think I can see the end of that tunnel. It just won’t fly.

This is TOO funny for words…go watch it.

Ah, but I have regretted already.  I’ve regretted to the point of regression and now I’m before the point of regretting and now I’m regretting that.

This HARD OCP article is an almost interesting read. Its author brings the regular reasons to the table of excuses, but doesn’t mention the all important innovation factor. Apple has pushed the boundaries of consumer technology and dragged the entire industry along with it. The iMac was the first to get rid of floppy drives, serial ports, and beige colors: three things that consumers wanted but no company was willing to give and loose market share in the process. Apple had no market share to lose, hence no business risk other than the obvious technological legacy issues. Now, if you don’t know that much about Apple Inc. then read it, but remember that innovation fuels this company and by not mentioning it at all, you run the risk of missing the most revolutionary part.

Watch this and laugh. A lot. Really.